American Heart Association Associate Marketing Manager - International in Dallas, Texas

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine everyone enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

Responsibilities

The American Heart Association has an excellent opportunity for an Associate Marketing Manager, International position located at our National Center office in Dallas, TX!

Essential Job Duties:

  • Product Management: Assist Marketing team in management of assigned products and programs to ensure the vitality of the portfolio. In this role the AMM will serve as the liaison to marketing, field operations, product development and the supply chain

  • Product Introductions: Support development process for all products including product announcements, catalogs and selected trade show initiatives opportunities

  • Assist in management of new product launches supporting growth

  • Working with marketing team and vendors, develop and execute promotions and surveys

  • Analytics: Accurately uses a variety of data sources to analyze and communicate relevant business situations, sales trends and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities

  • Competitor Analysis: Develop and maintain competitive intelligence folio for key product categories. Obtain, organize, and analyze information on competitive pricing, promotions, products, and distribution. Develop process and timeline for regular competitive product comparison analysis. Develop SWOT for key competitors

  • Assist in writing Healthcare marketing copy (website(s), flyers, ads, descriptions, program insertions)

  • Preparing product announcements, FAQs for hand off to Communications Mgr.

  • Assist with CPR & First Aid online courses and eBook website content and facilitating new eproduct launches

  • Assist with Search Engine Optimization (SEO) and Pay-per-click (PPC) campaigns for CPR & First Aid online course platform

Qualifications

Required Experience:

  • Bachelor's degree

  • Minimum of two years marketing experience

  • Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information

  • Strong writing, presentation and verbal communication skills

  • Ability to travel up to 10% local and overnight stay

Preferred Experience:

  • International experience

  • Bi-lingual experience - English and/or Chinese, Spanish, Portuguese, Arabic, or Japanese

Click on “Apply for this job online” to submit your online application or “Log back in!” if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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Job Family Group Marketing & Communications

Job Category Marketing/Communications