American Heart Association Brand Marketing Director in Dallas, Texas

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

Responsibilities

The American Heart Association has a great opportunity for a Brand Marketing Director on our Brand, Advertising and Design team in our National Center office located in Dallas, TX .

The Brand Team is responsible for the American Heart Association’s overall enterprise brand management,governance program, internal intake (agency) process, annual campaign development and paid advertising.

Reporting to the Vice President, Advertising and Brand Management, the Brand Marketing Director will serve as the brand champion for the Association’s positioning, messaging and visual identity and will have a primary focus on the strategic development and implementation of Brand-related campaigns and initiatives.Inpartnership with the Association’s Agency of Record (AOR), marketing communications, program owners (including those at Affiliate or local offices), media leads and AHA leadership, you will also leadand oversee the development and execution of creative brands associated with Association programs and initiatives.

Here are some of the essential job duties:

As part of the American Heart Association Brand, Advertising and Design team, this role will help champion marketing campaigns and support key initiatives which contribute to the evolution of the brand by:

  • Working with VP, lead the development of brand and marketing strategies for the American Heart Association brand, and contribute to annual strategic planning, as required.

  • Partnering with internal and external resources, you will develop and execute integrated programs and drive the development of a compelling, cohesive brand with expressions across Association programs and initiatives.

  • Define and lead the AHA enterprise-wide Brand Review Process.

  • Deliver ongoing campaign performance reports to outline key learnings and make subsequent recommendations, leveraging insights across a variety of sources.

  • Partner with the Marketing Communications team keeping a close eye on brand health and attribute growth progress, with goal of increasing awareness and consideration levels among millennials and Americans in general.

Want to help get your resume to the top? We are looking for your expertise in the following areas:

Qualifications

A qualified applicant will be an execution machine, creative, strategic and metrics oriented.They’ll have strong hands-on experience in the development and delivery of integrated campaigns (direct, online and mass disciplines) and thrive on driving business results through strong strategic insight, client focus and executional excellence.Experience in multicultural marketing (Hispanic, African American, Senior, etc.) communities is desirable, as is non-profit experience.

Qualifications/Requirements:

  • University Business/Marketing degree and/or 8+years related marketing/advertising experience

  • Passion for brand marketing, marketing communications and the client experience

  • Experience leveraging key insights to identifying brand building opportunities, building strategies around those ideas, successfully securing alignment, and bringing them to life

  • Ability to work collaboratively with all stakeholders – creative, media, legal, science, internal partners, product owners

  • Experience managing-up to executive leadership gaining alignment and consensus on program priorities, narratives and deliverables

  • Strong project management skills and unyielding attention to detail

Minimum Qualifications:

  • Bachelor's Degree in Marketing, Communications, Business, related area or equivalent work experience

  • Eight (8) years of experience in building or executing marketing/advertising brand positioning, creative briefs and communications

  • Five (5) years of experience in developing strategic marketing and brand development recommendations that address business needs (fact-based substantiation)

  • Five (5) years of experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements

  • Five (5) years of experience in brand governance within a client organization and/or an advertising agency

  • Ability to work collaboratively with all stakeholders – creative, media, legal, science, internal partners, product owners

  • Ability to interface comfortably and effectively at all levels of the organization.

  • Ability to influence effectively

  • Ability to travel up to 10% local and overnight stay

Preferred Qualifications:

  • Prior Non-profit experience

  • Five (5) years of experience in the development and delivery of integrated campaigns (direct, online and mass disciplines) and demonstrated success in driving business results through insight, client focus and execution excellence

  • Five (5) years of experience in leading large budget and multi-media campaign development and execution from initial research phase and plan development through roll-out

  • Multicultural Marketing knowledge

  • Bilingual skills in Spanish and English

Additional Information:

This position is not a relocation eligible position

Click on “Apply for this job online” to submit your online application or “Log back in!” if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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Job Family Group Marketing & Communications

Job Category Marketing/Communications