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American Heart Association Digital Content Lead - Direct Response Fundraising in Dallas, Texas


Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

The American Heart Association has an excellent opportunity for a Digital Content Lead - Direct Response Fundraising . This position can be home-based.

This role is responsible for leading, creating, and producing email, social, digital, and mobile content through visual, audio, and written mediums to support events and direct response fundraising initiatives. Responsible for leading and managing the creation and production of creative content, including video assets, audio assets, and live production properties for social and digital fundraising initiatives for both events and direct response. Responsible for leading and managing the execution of concepts from development through launch and production. Responsible for modifying content and platform to meet donor needs. Also responsible for story development, production schedules, talent/speaker preparation, and post-production delivery. It must also measure results using the constituent journey. This position will also support internal enterprise communications to support the expansion and launch of salesforce CRM and salesforce marketing cloud across the organization.

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.


Must love to write:

Must be able to translate science and technology into constituent-friendly “clean” communications. Must demonstrate through prior work how they established trust, transparency, and teaching philosophy in their work.

In addition, this role requires fast, effective, and the ability to meet writing deadlines in a results-driven revenue-driving environment. The work must lead to conversions and revenue rather than just impressions and engagement.

Skilled editor and storyteller:

Take a list of bullet points and or a rough piece of copy and turn it from a 5 to a 10. Must be able to weave compelling stories by executing the story arc as established through research, branding strategy, and storytelling best practices.

Excellent interviewing skills:

The Association is an organization filled with subject matter experts, but most need to be content writers, and they need more time. This role requires that the individual be able to sit down with subject matter experts and ask the right questions to produce content that teaches, helps, and informs donors and prospective donors.

Embrace social and digital media and gets it:

Able to create organic content for social media platforms including Facebook Instagram, YouTube, etc. and understands how to post content and measure performance.

Solid video, and editing skills:

Show the visual story of the fundraising messages of the direct response team to amplify the mission and fundraise.

Embraces analytics, numbers, and measurement:

Must know and understand what is working and how to get results based on social and digital media analytics, numbers, and measurement. Knowledge of Google Analytics and social media metrics and measurement platforms.


  • Bachelor's degree in Digital Marketing, Business, Journalism

  • Five (5) to seven (7) years of the following experience:

  • Proven efficient work, including social media posts, blogs, videos, emails, infographics, etc. ( Must show portfolio .

  • Knowledge of social media and content platforms (such as Sprinklr), how to upload content, and measure results.

  • Experience or comprehensive understanding of non-profit environments

  • Ability to meet and build beneficial relationships with all levels of American Heart Association staff, vendors, and external stakeholders such as volunteers or representatives of partner organizations

  • Ability to build and adhere to both strategic and tactical plans

  • Ability to adjust based on data.

  • Salesforce experience is a plus

  • Experience working with PowerPoint, canvas, pixaby, Shutterstock and other creative resources.

Preferred Qualifications:

  • Five (5) to eight (8) years of the following experience:

  • Ability to work within a high-paced environment and collaboratively with agency partners.

  • Ability to self-direct daily activities and set priorities

  • Skilled in all facets of digital fundraising

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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EOE/Protected Veterans/Persons with Disabilities

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Location US-TX-Dallas

Posted Date 2 months ago (7/13/2023 11:14 AM)

Requisition ID 2021-6899

Job Category Marketing, Communications & Public Relations

Position Type Full Time

Location: TX-Dallas