American Heart Association Marketing Communications Manager - National Hypertension Initiative in Dallas, Texas
The National Hypertension Initiative is funded by the Department of Health and Human Services (DHHS) Office of the Assistant Secretary of Health, with funding from the Office of Minority Health and the Health Resources and Services Administration. The National Hypertension Initiative will improve COVID-related health outcomes for highly impacted racial and ethnic minorities by addressing hypertension as a key risk factor. The American Heart Association (AHA) will provide technical assistance to Health Resources and Services Administration (HRSA)-funded health centers to increase provider and clinician engagement in implementing evidence-based practices and will also include a community integration component, as well as a national targeted media and public education campaign.
This is a full time, benefits eligible, grant funded opportunity. Current funding will expire on 12/23/2023.
The American Heart Association has an excellent opportunity for a Marketing Communications Manager!
This individual will be responsible for developing, planning and executing targeted earned and owned media, promotional and marketing communications strategies for an assigned AHA/ASA program or issue.
Devises, plans and implements marketing and communications strategies for assigned focus area(s). Plans may include press and promotional event planning and execution, development of public service campaigns, social media strategy, opinion/editorial content other communications tactics
Develops custom content for digital, web, social, email campaigns, newsletters and signage for use with other internal and external promotional assets
Acts as primary point of contact for national news media organizations; includes researching, building and cultivating relationships with key news media representatives, reporters, or agency contacts to promote assigned initiative(s)
Writes news releases, boilerplates and template materials, news media advisories, letters-to-the-editor, blog posts, social media posts, fact sheets and other appropriate promotional content to reach targeted audiences nationally and in assigned regions and market segments
Collaborates with digital and social media team to create and execute comprehensive social media strategy including messages, shared media sites, web pages, and related public web channels. Manages web content and editing for assigned focus area
Identifies, trains, and engages national spokespersons for specialized messaging for earned and owned media opportunities
Responds to news media and public inquiries and requests for information or commentary as appropriate
Collaborates with AHA/ASA departments as appropriate to assigned focus area to incorporate messaging into programs and initiatives across the organization
Prepares and executes promotional special events, public access tours, informational briefings or related earned and owned media programs as required by marketing communication plan
Identify and manage contractors required to assist with the development and execution of marketing communications plans (translation, public relations, advertising, promotions) to targeted audiences and markets
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor’s degree in communications, public relations, journalism, Marketing or related field
Two (2) – Five (5) years of relevant experience
Minimum three (3) years of earned media relations experience, writing news releases, developing owned media content, or other similar marketing communications activities.
Project management experience, including the demonstrated ability to manage multiple projects at once
Proven ability to concept newsworthy story ideas, as well as write and pitch stories to news media
Demonstrated success in creating comprehensive, integrated marketing communications and media plans
Excellent interpersonal, written, and oral communications skills
Proficient computer skills, including Microsoft Office (Word, PowerPoint and Excel)
Preferred: Demonstrated success and experience developing targeted, culturally appropriate marketing communications plans designed to reach Hispanic and African American audiences and markets
Ability to speak and write Spanish language is a plus
Ability to travel up to 15% and overnight stay
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 1 week ago (2/18/2021 4:02 PM)
Requisition ID 2020-6481
Job Family Group Marketing & Communications
Job Category Marketing, Communications & Public Relations
Location: Dallas, TX