American Heart Association Marketing Manager in Dallas, Texas
Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?
Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!
This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.
Due to the current pandemic, daily travel is minimal and voluntary to ensure the health and safety of staff. There is no overnight travel currently. In the future, this position may resume daily and/or overnight travel. All AHA offices are closed and staff are currently working from home. Offices will be reopening in October 2021.
The American Heart Association (AHA) has an excellent opportunity for a Marketing Manager to be a key contributor to our marketing team within the Quality, Outcomes Research & Analytics (QORA) department.
This position can be remote but must live near a major airport.
The Marketing Manager is responsible for overseeing the strategy, management, engagement, and growth of various healthcare Quality Improvement programs, and provide input and direction on all related Product Development. The Marketing Manager will have responsibilities which include: (1) product development marketing lead for a portfolio of healthcare quality improvement platforms, (2) lead the marketing strategic planning process (3) implementation of the marketing plan and (4) special projects as assigned by the Director. The Marketing Manager will direct and lead the RFP process for all vendors and agencies, manage Master Agreements and SOWs, coordinate and implement, develop and maintain relationships with AHA staff and volunteers domestically and internationally and coordinate with cross-functional teams on developing campaigns, campaign materials and promotions, oversee the execution of marketing activities, and develop and implement digital strategies for retention and growth purposes.
Develop, modify, and implement marketing plans (inclusive of financials), in coordination with the other members of the team, which support the overall strategic plan
Coordinate with cross-functional teams on product development of healthcare professional education platform products. Provides input and supervises development of products and associated materials
Oversee the digital marketing strategy for the platform, in close collaboration with Communications and Science AHA staff. Conducts and reviews market research to measure the effectiveness of, and customer satisfaction with education products, in addition to conducting periodic competitive analysis
Act as a primary liaison to all internal AHA departments and external vendors as needed to ensure that all projects remain on schedule to meet deadlines. Responsible for contracts/invoices with AHA vendors for projects and coordinating with internal and external channels to ensure project deliverables are met
Coordinates and attends 2-4 national trade shows each year
Other projects as assigned by the Director
Bachelor’s degree or equivalent experience
Two (2) – Five (5) years of relevant experience
Excellent written and oral communication skills including those needed in writing, editing and conversing by telephone and in meetings
Ability to multi-task, prioritize work assignments, be flexible in scheduling tasks, manage time effectively and meet deadlines
Excellent computer skills including experience using Microsoft Office applications (Word, Excel, PowerPoint) and Adobe Creative Cloud
Ability to interact effectively and work collaboratively with both internal and external contacts at various levels
Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information
Strong writing, presentation and verbal communication skills
Marketing, program development and/or communication experience
Ability to travel up to 25% local and overnight stay
Account Management experience
Marketing experience including familiarity with email marketing, webpage development, SEO, paid promotion and tradeshow management
Product/Brand Management experience
Oversight of budget
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 2 months ago (10/6/2021 5:44 PM)
Requisition ID 2021-7458
Job Family Group Marketing & Communications
Job Category Marketing, Communications & Public Relations
Location: Dallas, TX