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Job Information

American Heart Association Sr. Business Development Manager, Membership in Dallas, Texas


As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a Sr. Business Development Manager, Membership .

The Sr. Business Development Manager, Membership will drive a competitive strategy for membership acquisition, retention, and engagement. Develop and execute planning and service necessary to meet the organizational goals of significantly growing and maintaining current and new membership populations.

Manages the Membership experience, including development, implementation and evaluation processes of programs and services for members and target audiences. Work with VP of Membership to develop a strong organization-wide impetus for member engagement, new member recruitment and the delivery of a strong membership value proposition for our domestic and international members.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at


Success in this position is aligned with membership targets being achieved in collaboration with other American Heart Association departments to ensure that membership marketing campaigns and support systems are integrated with program development, reflect priorities, and respond to the existing and anticipated needs of members and volunteers. A strong focus on fully understanding and anticipating membership challenges and developing strategies to overcome challenges is essential.

  1. Increase the size and retention of the organization’s membership by developing and implementing strategic growth plans, managing the annual renewal process, and seeking new opportunities to best serve, connect and engage our members.

  2. Increase membership revenue through portfolio growth, managing and growing membership benefits, and analyzing and recommending revisions to the existing dues structure.

  3. Oversee membership tier structure/program to ensure an outstanding member experience by developing and maintaining customer service standards for members. Oversee member affinity programs and evaluate program performance.

  4. Provide leadership, development, and critical insight, forecasting for professional membership metrics and reporting for professional membership team.

  5. Develop and grow institutional membership and create value proposition for 3 key international regions to aggressively pursue in the first year.

  6. Explore the opportunity to develop and grow citizen membership.

  7. Manage membership service provider vendor relationship.

  8. Collaborate with the marketing department on the development of membership campaigns that meet diverse needs, supporting our efforts to increase and retain members in all populations. Research the need for promotions based on demographics, market segmentation, survey data, customer feedback.

  9. Collaborate with the association’s Data Services on maintaining member and prospect database, annual update process, membership analysis, and development of membership statistical reports.

  10. Acquire, analyze and disseminate data dealing with current membership trends, projected demographic changes, membership value study, satisfaction surveys, etc. to develop, articulate and implement the strategies to assist in developing the agility needed to meet the challenges of a changing external environment.

  11. Coordinate membership policies and standard operating procedures.

  12. Perform other duties assigned.

Want to help get your resume to the top? Take a look at the experience we require:


  • Bachelor's degree in business, communications, public relations or related

  • Five to seven years’ experience in association management or membership with a minimum of three years in supervisory capacity.

  • Prior success in developing and implementing membership and revenue growth plans for associations.

  • Excellent written and verbal communication skills with a high emphasis on customer service and experience in creating and delivering written proposals and public presentations.

  • Team player with proven ability to manage, mentor, and empower staff.

  • Advanced computer skills, proficiency with the Microsoft Office Suite, and substantial database/CRM experience.

  • Detail oriented, self-starter, with strong organizational and time management skills.

  • Availability for some business-related travel and overtime as needed.

Here are some of the preferred skills we are looking for:

  • Experience in project management and managing multiple

  • Familiarity with customer relationship management systems for associations and reporting.

  • Sales and customer service team management experience

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

  • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

  • Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

  • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

  • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

  • Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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EOE/Protected Veterans/Persons with Disabilities

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Posted Date 2 months ago (4/23/2024 11:17 AM)

Requisition ID 2024-13082

Job Category Meetings & Memberships

Position Type Full Time