American Heart Association Senior Director of Communications in Houston, Texas
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
As the Senior Director of Communications & Marketing for the Greater Houston area, you will make an extraordinary impact by working with development and health strategies colleagues to craft and deliver strategic communications to external and internal audiences.
Responsibilities involve management of the Director of Marketing and Director of Media Relations and working with AHA staff and volunteers in the Houston, TX, office to create and execute strategic communications campaigns in support of AHA fundraising efforts, educational programs, awareness campaigns, community priorities, advocacy platforms and branding.
So you say you would like some more details? Here are a few:
Build and sustain the American Heart Association Brand profile through development of integrated earned, owned and paid communications strategies that align with Greater Houston market goals and result in year over year growth in overall media impressions, social media engagements and cause sponsor activation.
Manage Greater Houston staff and volunteer communications by serving as the strategic communications expert in the market.
Supervise 2-3 Directors of Communication. In conjunction with market leadership, work to ensure the communications team is fulfilling sponsorship activation, meeting market leadership expectations and responding flexibly to structural and market directions.
Design measurements to communicate success of projects and ensure communications team meets milestones and deadlines. Ensures project and revenue requirements are captured accurately
Build and sustain strategic relationships with media, volunteers, board members, influencers and more that help further the community impact of the work of the American Heart Association.
Develop and manage execution of awareness communications plans on topics such as high blood pressure, stroke and women and heart disease; works collaboratively with other key market staff, coalitions and community partners to develop integrated approach to such campaigns.
Conduct quarterly simulation and/or staff skills “refresher” training around branding and communications. Responsible for ensuring that media spokespeople receive training.
Synthesize national AHA research, statements and program materials to develop local stories to demonstrate community impact across all marketing and communications efforts.
Maintains the integrity of the brand and identity of the American Heart Association.
Works with the VP of Communications and market leadership to handle crisis communications.
Ability to travel weekly up to 25% (not overnight but within the Houston, TX market) .
You will make sure we have the best communications possible (we are talking quality here), so our plans and our execution of these plans makes an extraordinary impact on the mission of the organization.
Experience we require:
Bachelor’s degree from an accredited university in communications, public relations, journalism or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 ½ years ’ experience equates to 1 full time year of higher education.
4+ years of experience directly managing 3+ staff members.
5+ years of experience in public relations/media relations communications, public/media relations, marketing or journalism. This experience may also count toward satisfying the educational requirement.
Skill in writing and editing for a variety of audiences via numerous platforms, including writing for online and mobile. Experience with AP Style preferred.
Demonstrated local media relationships in the Greater Houston market.
Bilingual (Spanish/English) a plus.
PR agency experience strongly preferred.
Intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred.
Proven ability to develop and implement communications plans and to create and place stories and promotional ideas with journalists and promotions directors in print, broadcast and social media platforms.
Previous experience securing media sponsorships to provide maximum coverage.
Experience producing short format video, including script writing, shooting video and editing and/or directing external agencies on such projects and the ability to create radio and TV PSAs.
Able to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.
18 years old or older.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Requisition ID 2018-3262
Job Family Group Marketing & Communications
Job Category Marketing/Communications