American Heart Association Manager Systems Email Marketing in Louisville, Kentucky
Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?
Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!
This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.
The American Heart Association (AHA) has an excellent opportunity for a Manager Systems, E-Mail Marketing in our National Center office located in Dallas, Texas (flexible work arrangements available).
Essential Job Duties:
Manage and execute email and text channel marketing technical systems. Manage technical email and text system administrators.
Develop data quality standards across business units utilizing the email marketing system. Drive strategies to automate data cleansing to maintain healthy database. Provide appropriate transparency into data hygiene and follow-up with business units to meet data quality standards on a regular schedule.
Ensure all email campaigns comply with current email best practices, strategies, and industry standards. Nurture continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders.
Ensure quality execution of specific campaigns, communication of and adherence to Corporate policies, legal and regulatory requirements (ex: GDPR, CCPA) and departmental procedures. Develop and maintain a governance framework related to customer preference management across multiple email systems.
Manage vendor relationships and contracts, application budgets, including usage limits; conduct regular meetings with vendors: current state of system implementation; new feature releases, etc.
Manage association-wide campaign and production calendar; consult with departments on email strategies and deployment plans.
Develop and implement testing strategies with various internal departments; manage analytics, including crafting dashboards, bringing together email performance data, inbox deliverability data, and other relevant sources.
Provide executive transparency into the email marketing industry; stay well-informed of news tools and strategies to apply within AHA.
Collaborate with other application owners; CRM, Data Warehouse, Fundraising and Advocacy Applications.
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor's Degree in Information Technology or Marketing with Email technology expertise.
Minimum of eight (8) years of experience in application systems management, configuration, or programming.
Minimum of five (5) years of experience:
In E-Marketing technical coding and systems management for multi-channel message delivery with database marketing strategies.
With OmniChannel marketing, segmentation, and A/B testing.
With campaign analysis with Google Analytics or DMP with Marketing Cloud ecosystem.
Experience in strategic planning, including strategic goals of the AHA and dependencies on the web environment.
Experience supervising a team of analysts, developers, or administrators.
Experience with Salesforce Marketing Cloud and Sales Cloud.
Ability to communicate, both verbally and on paper; tailoring the form and method of communications to the needs and perceptions of the recipients.
Ability to break sophisticated problems down into simple elements and to solve them logically.
Ability to embrace and drive change, as well as remove barriers to change or accelerate the pace of change.
Ability to attract, develop and mentor staff.
Strong time management skills with demonstrated experience in managing sophisticated web environments.
Must be able to travel overnight approx. 10% of the time.
Here are some of the preferred skills we are looking for:
Budget management experience and demonstrated knowledge of financial implications from marketing programs and business decisions.
Vendor management experience.
Lead Scoring skills.
Click on “New Resume” (or “Existing Resume” if you have previously applied to AHA positions) to submit your online application. Only those deemed most qualified will be contacted to interview.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE Protected Veterans/Persons with Disabilities
Posted Date 2 weeks ago (7/25/2022 2:53 PM)
Requisition ID 2020-6253
Job Category Information Technology
Additional Locations Diversity Distribution US - Top 47
Position Type Full Time