American Heart Association Creative & Digital Strategies Director in United States
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
Function – Scope Statement:
Under the direction of the Greater Southeast Affiliate Sr. Social Media-Digital Strategies Director, the Creative & Digital Strategies Director produces and develops strategy for major GSA design and video production initiatives; GSA website and SharePoint strategies; GSA internal communication and external CRM strategies where appropriate; GSA state social media strategy and creative development (AL, FL, GA, LA, MS, & TN); produces customizable design and video templates, print and web materials for local staff throughout the affiliate; ensures proper and consistent logo use, branding and style in all Greater Southeast Affiliate materials; and trains staff on the above-mentioned duties.
Major Responsibilities :
Note: Asterisks denote essential functions
Develop creative strategy for and produce the cost-effective, on-time planning, designing/editing/printing of targeted high-quality Greater Southeast Affiliate design publications and materials (campaign assets, promotional materials, flyers, ads, social media content, etc). Create high-quality, compelling designed content and templates; enable staff to easily localize materials; maintain internal libraries and databases of assets. Train staff in design best practices for use in local projects as well as how to tweak locally customizable templates. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information. **
Develop creative strategy for and produce the cost-effective, on-time planning, writing/shooting/directing and editing/production of targeted, high-quality Greater Southeast Affiliate video and animation . Train staff in storyboarding/shooting/editing video production best practices for high-quality results. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information.**
Develop and execute creative strategy for Greater Southeast Affiliate local, state and regional Heart.org webpages via Sitecore, our Content Management System (CMS). Train staff in creating and managing content. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information.**
Develop and execute creative strategy Greater Southeast Affiliate internal communications via SharePoint (web-based collaborative platform), Salesforce ExactTarget (email marketing), and other methods such as social media. Train staff in best practices on SharePoint, Salesforce ExactTarget, and other methods. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information.**
Develop and execute creative strategy for the cost-effective, on-time planning/creating/deploying of Greater Southeast Affiliate external communications via Salesforce ExactTarget and other Customer Relationship Management (CRM) platforms. Train staff in best practices on Salesforce ExactTarget and other platforms. Consult with and guide staff on the use of American Heart Association branding guidelines and statistical information.**
Develop and execute creative strategy for Greater Southeast Affiliate state Facebook pages. (Alabama, Florida, Georgia, Louisiana, Mississippi, Tennessee) **
Procure and maintain hardware and software for increased cost-effectiveness, efficiency and quality of video and graphic design projects.
Utilize existing national and affiliate materials, products and tools.
Serve as Greater Southeast Affiliate representative for appropriate National initiatives.
Willingness to accept other duties and responsibilities as assigned by the Senior Social Media & Digital Strategist, Vice President of Communications and Marketing, or Senior Vice President of Health Strategies.
Environmental and Working Conditions: Normal internal office environment. While performing the duties of this job, the employee may be required to travel within assigned territory, which may involve overnight stays and/or weekends. This position requires the ability to travel within assigned territory and travel outside territory to attend indoor/outdoor event-related activities, training sessions, and/or meetings/conferences, which may involve overnight stays and/or weekends. The noise level in the work environment is usually quiet conditions.
Physical and Mental Requirements: Physical requirements include: sight, hearing, sitting, standing, bending or squatting for most of the day; skills essential for successful communications include: speaking over the phone and writing. Must be able to lift and/or move up to 40 pounds with the expectation that items in excess of 40 pounds would be broken down into smaller components or additional assistance is required before lifting and/or moving. Ability to interact and communicate with customers and staff, and to clearly and concisely exchange ideas, facts, and information. Ability to effectively plan and manage workflow, work on multiple projects simultaneously and manage project details with limited supervision. Ability to conceptualize, reason through problems, make effective decisions, and develop alternative solution and provide excellent customer service while ensuring compliance with the American Heart Association’s policies and procedures.
Bachelor’s degree in Graphic Design, Video Production, Web Design, Film, Digital Communications, or equivalent work experience.
Minimum of 5 years’ experience of managing creative design projects in a progressively responsible position within design, advertising, marketing or digital communications.
Proficiency in graphic design using Illustrator, PhotoShop, Indesign, PageMaker, and Publisher on a PC and a practical understanding of print production, web design and digital content.
Proficiency in HD video production using storyboards, animatics, XLR camera, smartphone, external microphones, professional lighting techniques; post production using PremierePro, After Effects, Audition and Lightroom on a PC and a practical understanding of video production
Proficiency working in a web Content Management System (CMS). Sitecore experience is preferred. HTML proficiency is a plus.
Proficiency working in a Customer Retention Management software, such as ExactTarget, Constant Contact, or Mailchimp.
Experience managing social media accounts. Digital and social media advertising is a plus.
Understand and explain complex or technical information to others.
The ability to take responsibility for the overall management of project production without needing to have final control of format, content, etc.
Ability to function independently with minimal supervision.
Experience in a nonprofit volunteer environment desirable.
Ability to work in a team environment and interact with all levels of American Heart Association staff, volunteers and the public.
Proven background and willingness to work in atmosphere requiring flexibility and change.
Access to reliable transportation and ability to maintain valid driver’s license and auto insurance.
Intermediate computer skills in MS Office.
Must pass Criminal, Credit and DMV background checks.
Judgment/Decision Making: Demonstrates consistent logic, rationality, and objectivity in decision making. Achieves balance between quick decisiveness and slower, more thorough approaches, i.e., is neither indecisive nor a hip-shooter. Shows common sense. Anticipates consequences of decisions.
Communication – Oral: Communicates effectively one to one, in small groups and in public speaking contexts. Demonstrates fluency, “quickness on one’s feet,” clarify organization of thought processes, and command of the language. Easily articulates vision and standards. Keeps people informed.
Organization/Planning: Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities. Effectively juggles multiple projects. Anticipates reasonable contingencies. Pays appropriate attention to detail. Manages personal time well.
Business Literacy (formerly Intelligence): Understands and absorbs new information. Stays current with developments in our field. Expects others to stay current with developments in the field. Frequently shares new knowledge with others. Integrates new information to enhance existing models or create new ones. Helps others translate new information into practical application in our area.
Customer Focus : Regularly monitors customer satisfaction. Meets internal and external customer needs in ways that provide satisfaction and excellent results for the customer. Establishes “partner” relationships with customers. Regarded as visible and accessible by customers.
Integrity: “Ironclad.” Does not cut corners, ethically. Remains consistent in terms of what one says and does and in terms of behavior toward others. Earns trust of coworkers. Maintains confidences. Puts organization’s interests above self. Does what is right, not what is politically expedient. “Fights fair.” Intellectually honest; does not “play games” with facts to win a point.
Initiative: Seeks out and seizes opportunities, goes beyond the “call of duty,” finds ways to surmount barriers. Resourceful action-oriented “doer,” achieving results despite lack of resources. Re-stimulates languishing projects. Shows bias for action (“do it now”).
Collaboration/Teamwork: Cooperates with staff at all levels of the organization . Willingly reaches out to staff, volunteers and customers to proactively share information, knowledge, expertise, and time with others to achieve common goals. Works to overcome geographic, departmental, and/or Affiliate boundaries and establishes cohesive, effective relationships with peers. Enthusiastically supports the common goals and mission of the organization. Shares credit.
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At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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Job Family Group Marketing & Communications
Job Category Marketing/Communications